The industries we are particularly strong in are:

• Pharmaceutics and other health care
• Beverages
• Export, particularly in the Caribbean
• Information technology and telecommunication
• Financial services

Market potential for pharmaceutics
Marketing beverages
Marketing IT in the Caribbean
Market research
Forecasting telecom sales potential
Tourism related business plans
Repositioning a retail store
Pre-feasibility franchising opportunity
Export marketing feasibility for export to Europe
Curaçao export
Trade partners and trade missions
Interim marketing management
Crisis management
Online marketing
Online feasibility of marketing and selling tobacco
Hold or sell online asset
Planning and marketing not-for-profit education
Sports marketing

Market potential for pharmaceutics (top)
What is the Caribbean market potential for a specified group of prescription drugs of a multinational firm? What should the targets be for each country based on each country’s demographic, lifestyle and health statistics and policies? An exercise in forecasting and making marketing accountable.

Marketing beverages (top)
For numerous global beverage brands across the Caribbean qualitative research leading to:

• Which product extensions or new products should be added to the portfolio
• which global brands should be in the distributor’s portfolio or
• what should be the Pan-Caribbean positioning of a global brand

We did the research leading to the concept for Amstel Bright

Marketing IT in the Caribbean (top)
How does an IT company with a proprietary banking application approach the Caribbean and Central American market? Which tools are preferable

Market research (top)
For several brands, including many global brands, primary research such as mystery shopping, brand tracking, advertising, and taste testing. Extensive secondary research in many areas, also for the Caribbean as a whole.

Forecasting sales potential in telecom (top)
Based on primary and secondary research, what is the sales potential for this new telecommunications product?

Tourism related business plans (top)
Business plans to obtain bank financing for several new and existing ventures in the tourism sector including small hotels, restaurants, dive shops and car rentals.

Repositioning a retail store (top)
How, at what cost and in which timeframe to refocus a retail store so that it once again caters to a clear target market with a specific product. Managing price, inventory and sales were additional important issues.

Pre-feasibility franchise restaurant (top)
Based on lifestyle statistics and preliminary cost figures, what is roughly the feasibility of establishing a franchise in the restaurant sector in Curacao.

Export marketing feasibility for export to Europe (top)
Is there a European market for a tobacco product made with Central American raw material, produced in Curaçao and exported to Europe under the agreement for Overseas Countries and Territories?

Curaçao Export (top)
How do we further promote Curaçao export? An exercise in defining Curaçao’s exportable products and services and advising approaches for each.

Trade partners and trade missions (top)
Organizing and establishing contacts for a trade mission of Trinidadian small business, which a flower producer later characterized as “the most effective mission we have been on”. We can also put you in touch with potential partners/distributors of your product or service in the Dutch Caribbean.

Interim marketing management (top)
What should be the structure, staffing, blueprint for a marketing plan and budget of the customer contact departments of a new state-owned waste management enterprise? Another engagement included setting up the marketing function and marketing plan, geared to achieving measurable returns on marketing activities.

Crisis management (top)
Please, stem the negative publicity we are getting and make our company part of the consumer’s evoked set again. Engagement also included setting up the marketing function and marketing plan, geared to achieving measurable returns on marketing activities.

Online marketing (top)
An outline for marketing Curaçao online interactively and integrating this with traditional marketing.

Feasibility of marketing and selling tobacco online (top)
What are the benefits and potential pitfalls of expanding a tobacco company’s activities to include online marketing and sales?

Hold or sell online asset (top)
Should the company hold and develop its asset? Or should it sell and service?

Marketing not-for-profit education (top)
• How should a not-for-profit institute of higher education gear itself for increasing competition?
• Which areas of continuing education present opportunities?

Sports marketing (top)
A structure to help the Netherlands Antilles Olympic Committee obtain funding and promote sports. Included were workshops for sports federations.