Our specialty lies in delivering solutions for large or small companies operating in small states.
Some of the common challenges of these firms, especially in the Caribbean, are that they function in markets with:
limited resources and
relatively high prices
Efficiency and practicality is paramount to their sustainable success.
Research & Analysis
We provide hard data accompanied by strong analysis to facilitate good decision-making, keeping in mind the broader organizational and ROI objectives.
We can be the part-time or outsourced Chief Business Development or Marketing Officer for your organization.
We provide feasibility studies, as well as business, growth, innovation, export and marketing strategy and plans. Our results are practical an implementable and based on our extensive experience in small states.
business development (marketing) program that you can maintain
- development of 'Unique Selling Point'
- development of innovations
Evaluation & Monitoring
We provide evaluation and monitoring for firms and donor-funded programs.
In small markets, getting appropriate data is relatively expensive. To fill that void, MarkStra produces industry reports. These include:
Curacao Competes, based on the Global Competitiveness Report
Doing Business Curacao, based on the World Bank's Doing Business Study
Reaching Curacao, a media, lifestyle, psychographics, trends, and spending report