Our Services
Our specialty lies in delivering solutions for large or small companies operating in small states.
Some of the common challenges of these firms, especially in the Caribbean, are that they function in markets with:
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small scale
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limited resources and
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close relationships
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relatively high prices
Efficiency and practicality is paramount to their sustainable success.
Research & Analysis
We provide hard data accompanied by strong analysis to facilitate good decision-making, keeping in mind the broader organizational and ROI objectives.
Implementation
We can be the part-time or outsourced Chief Business Development or Marketing Officer for your organization.
Strategy Development
We provide feasibility studies, as well as business, growth, innovation, export and marketing strategy and plans. Our results are practical an implementable and based on our extensive experience in small states.
Evaluation & Monitoring
We provide evaluation and monitoring for firms and donor-funded programs.
Business Development
We provide:
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business development (marketing) program that you can maintain
- development of 'Unique Selling Point'
- development of innovations
Industry Reports
In small markets, getting appropriate data is relatively expensive. To fill that void, MarkStra produces industry reports. These include:
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Curacao Competes, based on the Global Competitiveness Report
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Doing Business Curacao, based on the World Bank's Doing Business Study
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Reaching Curacao, a media, lifestyle, psychographics, trends, and spending report