MarkStra Caribbean

Industry expertise

 

Banking and Finance

Market research and strategy around:

• personal mortgages and loans

• transactional services

• micro-enterprise and small business

• large business accounts

• customer core values

• branding, positioning, advertising, direct mailg

• rowth strategies

• customer care and satisfaction

• new products

with partners in Aruba, Bonaire, Curacao, St. Maarten and Suriname. 

 

Tamira La Cruz has also analyzed the Fund Services Administration Industry in the Caribbean and developed marketing strategy for the Dutch Caribbean Securities Exchange.

 

Tourism and real estate

• developing business plans for hotels, residential and commercial real estate, as well as small businesses such as car rentals, restaurants, and attractions targeted to tourists

• evaluation of the Curacao Marketing Plan of the Curacao Tourism Board

• presiding over Curacao Chapter of Hospitality Sales and Marketing Association International (HSMAI)

 

Pharmaceutics and health care

• mapping Caribbean health care markets

• feasibility studies for medical supplies and services

• forecasting Caribbean pharmaceutics market

• potential medical tourism

• pharmaceutics market research among Caribbean specialists, doctors and nurses particularly

in Aruba, Curacao, Jamaica and Trinidad & Tobago, but also in the Eastern Caribbean

 

Alcoholic Beverages

• brand market research and strategy development for global and local beer, stout, liqueur, and spirits brands

• product portfolio analysis

• advertising testing

• new product concept research

in Aruba, Bonaire, Curacao, Bahamas, Bermuda, Trinidad & Tobago, and St. Vincent

 

Waste management and recycling

• providing structure to the customer-contact departments of waste management company

• interim marketing management

• guiding sales force

• developing blue print for marketing plan,

• developing business plans for recycling companies

in Curacao, Trinidad & Tobago and St. Lucia