Delivery of Services
MarkStra Caribbean has several ways to deliver its expertise, to satisfy the needs and budget of each client.
Supervising fieldwork in Haiti.
Outsourced Chief Marketing or
Chief Business Development Officer
Many businesses or not-for-profit organizations in small Caribbean states cannot afford or do not have the need for a full-time C-level Chief Business Development or Marketing Officer. Yet, they need a C-level expert to help them develop and guide implementation of marketing. Tamira La Cruz can be your part-time Chief Business Development or Marketing Officer.
If the client is in Curacao, the engagement typically includes a few days spent at the client's office. If the client is not in Curacao, it inclues weekly calls to monitor progress on business development targets and activities. Typically Tamira La Cruz would work with the client before in a tailored consultation engagement to establish what should be achieved during the engagement.
Whether for yourself or your management team, MarkStra Caribbean can facilitate in-person consultations on general business, business development, market research, corporate strategy, marketing, innovation, growth or competitiveness issues.
CEO’s of organizations in small states sometimes do not have a trusted and experienced person to share and discuss business development, growth, strategy or marketing ideas with or to get fresh ideas from. Tamira La Cruz, CEO of MarkStra Caribbean can be that person for you. Please use the contact form to let MarkStra know the topics you would like to discuss.
Tailored Consulting Services
Themes typically include market research and strategy in the areas of revenue, profit, sales, market share, market opportunity, market potential, sales forecasts, core values, brand positioning, competitors, innovation, new product, product testing, product portfolio, business planning, online (affiliate) marketing. Typically the final output is a customized report.
Training, seminars and speeches
One of the most efficient ways to transfer knowledge and empower your team is through training, workshops and seminars. Our topics typically include business development, especially for professional service providers, competitiveness, innovation, growth, lifestyles and media, export, entrepreneurship and strategy development, often in a regional context.
MarkStra Caribbean is the publisher of several industry reports including:
Reaching Curacao, on demographics, lifestyle, spending, media and lifestyles
Curacao Competes, based on the Global Competitiveness Report
Doing Business Curacao based on World Bank's Doing Business Report.
MarkStra Caribbean can also produce reports for your industry or professional group to help it to more effectively serve the local or international market.